Mobile SEO Best Practices

Technology has changed our lives dramatically, and a lot of people are addicted to it. Even the first thing many of us do in the morning when we get out of the bed is to check our mobile phones. People across the world use their smartphones to get access to the internet and browse websites. So, any business needs to make their website mobile-friendly to improve its rankings in the search engines. Make your website SEO-friendly in order to view it flawlessly on various mobile devices. Mobile SEO is a hot topic nowadays, and every SEO Freelancer India should understand the best practices for optimizing their websites for mobile devices. Take a look at the best SEO practices for mobile users.

Why unique SEO practices for mobiles

Even if people largely depend on mobile devices to access the internet than desktop computers, many companies overlook the need for a strong mobile SEO strategy. But every company needs to make their websites mobile-friendly for ensuring its online presence and acquire a competitive edge in the industry. People largely depend on their smartphones in their everyday life, like to hire a cab, to place an online order, or order some food, and many more.  From this, you can understand the importance of mobile SEO. Without a strong digital marketing plan, it may be difficult for a business to survive and stay competitive. So, every business owner needs to adopt best practices to optimize their site and make it mobile-friendly.

Best mobile SEO practices

If you optimize your website for mobile devices, it helps you to reach your potential customers at the right time in the right place. Besides, it also helps them to get the best mobile experience. Without adopting a proper SEO strategy, you cannot make your website mobile-friendly. Here are the best practices for mobile SEO.

  1. Do mobile auditing

You are keen to use all the best strategies and new trends to optimize your website to make it mobile-friendly. But not many think to conduct a mobile audit before starting the optimization process. As a digital marketing expert India, you need to do a mobile audit first to ensure whether there are any issues to spoil the complete optimization process.

Use tools like Website Auditor and Google Search Console to do the mobile auditing to find out the possible problems with it. Make sure all the vital resources of your website are free from issues and accessible to Googlebot. Every SEO professional also checks all the landing pages of their sites to ensure its mobile-responsiveness.

After in-depth mobile auditing, ensure to keep all the resources of the website crawlable. The mobile version of your website does not interrupt videos, images, JavaScript, and CSS. It is better to avoid Flash in mobile devices as most of such devices do not support it for mobile browsers. You must have an idea about the best SEO Tools that SEO Experts actually use to make websites mobile-friendly.

 

Give importance to user-experience

Every business owner prefers to make well-designed websites with smooth navigation on mobile devices for their visitors. However, if you prefer to give the best experience for your website visitors on their smartphones and make it mobile-friendly, you need to consider several things like responsive design, page speed, different screen sizes, easy navigation, etc. In order to make your website mobile-friendly, the first thing that you need to do is to select a mobile configuration for it. Three types of mobile configuration are available such as:

  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs

Even if there are three different configurations available for mobile devices, Google suggests responsive web design due to the advantages that it offers. Google can index the single URL of your website for high search engine rankings with such a design. Besides, sharing content from a single URL seems easy with responsive web design.

In short, you can consider the following things if you want to make your website mobile-friendly.

  • A responsive design
  • Easy Navigation
  • Easily readable on mobile devices
  • It can load quickly
  • Can easily share content from a single URL

 Optimize Responsive Web design

Make your web pages user-friendly for mobile users once you choose a responsive design for your website. In fact, you need to give more importance to mobile users than desktop users. Some of the unique ways to optimize your website for mobile devices are:

  • Avoid using large header images for your web pages
  • Create content with short sentences and short paragraphs to make it easily scannable
  • Avoid using navigational elements 
  • Avoid blocking videos, images, CSS and JavaScript from crawling. 
  • Improve is a page loading speed
  • Try to use structured data for your website to improve the visibility of it on SERPs.

 Inform search engines about your mobile-friendly website

Once you have a mobile-friendly website with a responsive design, then you must notify about the changes to the search engines. By choosing a responsive design for your website, you can change its size based on the screen size of the device. In order to ensure this, list its Meta tag below the header of your webpage. The appearance of your website on a mobile device is decided by its viewport.

Avoid some of the common mistakes

Usually mobile owners depend on their smartphones for browsing, but their devices cannot show many websites in the search results. Every website owner tries to get top on the search engine results on their mobile devices. Without optimizing your website for mobile SEO, you cannot reach on top results. Here are some of the mistakes to avoid while optimizing your website for mobile devices:

  • Avoid Slow mobile pages
  • Avoid blocking of JavaScript and CSS
  • Minimize mobile redirects
  • Optimize Images
  • Avoid pop-ups and plug-ins

 

Since nearly 90% of mobile owners use their phones to conduct online searches, it is highly important to optimize your websites for mobile devices. With the help of a smart SEO expert India, you can optimize it for mobiles. A mobile-optimized website can get more traffic and better user experience. It helps you to reduce bounce rates and improves conversion rates. A business owner can enjoy many competitive market advantages and better customer engagement by optimizing their websites for mobiles.